Sunday, February 8, 2009

Simply Rad: Exactitudes

Got a few hours to kill? Get yourself over to and go to town. This 13-year collaboration between Rotterdam-based photographer Ari Versluis and stylist Ellie Uyttenbroek has culminated in a social study of how people across the globe express their individuality… by dressing exactly the same. It really grabbed me because I became keenly aware of this phenomenon in the fashion districts of Tokyo, where the key is to look as unique as possible within the realm of conformism (nowhere is this more evident than in Harajuko and Shibuya, where "gangs" of Gothic Lolitas, Gyaru, Wa-Mixture, etc. troll the streets looking insanely awesome but surprisingly unoriginal all at the same time). But Exactitudes doesn't just examine sub-culture styles: You'll find that girl who sat in the back of math class and didn't talk to anyone and well, your dad.

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